Serafine
DIRECTORJOINING JULY 2026

Serafine.

Breaks any ad into editable assets you can swap, prompt, or rebuild until it lands.

Role in the Loop

Takes a video and breaks it into something you can edit by talking. Prompts in, new video out, until you sign off.

What she takes in
A reference video. Sable's hook, a competitor ad, or your own upload.
Hands off to
Echo, with the concept ready to multiply.
Capabilities

Edit by prompt, not timeline.

01

Decompose any video.

Drop a reference. Yours, a competitor's, one of Sable's hooks. She reads it as scenes, layers, copy, voice, music, and pacing. The whole thing becomes addressable.

VIDEO → EDITABLE CODE
02

Edit by talking.

"Make the hook softer." "Swap the second beat for a close-up." "German voice, dry register." Every prompt rebuilds the timeline live. No scrubber, no asset swapping.

PROMPTS, NOT KEYFRAMES
03

Iterate until it lands.

She works like an art director, you work like a client. You say what's off, she pushes another version. Cheap to try things, fast to throw them out.

~$4 / DRAFT VS $35–50 MANUAL
04

Hand to Echo.

Once a version is yours, Echo takes the timeline and multiplies it. Same DNA, scaled. One handoff, no rework.

ONE HANDOFF
A day in the loop

You drop a video. Yours, a competitor's, one of Sable's hooks. She turns it into something you can edit by talking to her.

Pantheon · Serafine● ONLINE
Serafine
Serafine · 9:04
Broke the reference into a timeline you can edit. Tell me what to change. Hook, voice, pacing, palette, copy. Rebuilt on the spot. No timeline scrubbing, no asset swapping. Just say it.
reference.mp4 → editable timeline
8 SCENES · 12 LAYERS · 6 COPY BLOCKS · EDITABLE
Artifacts

Video in. Editable timeline out.

PROMPT THREAD
· SYSTEM · reference.mp4 ingested. Decomposed into 8 scenes, 12 layers, 6 copy blocks.
YOU
Make the hook softer. Less salesy. And use our brand pink, not red.
SERAFINE
Rewrote the hook copy and replaced the accent at scenes 01–03. Re-rendered.
WAIT — you need to see this
V1
BEFORE
i keep getting asked about this
V2
AFTER
YOU
Voice should be female, dry, German-accented. Slower pace.
SERAFINE
Swapped VO to Phoebe (ElevenLabs). Pulled scene timing 12% wider.
SEND →
You talk, the video changes. Every prompt rebuilds the timeline.
EDITABLE TIMELINE
reference.mp4 · timeline.tsxEDITABLE
const timeline = [
scene_010:00–0:02open · close-up
layers: 3
copy: "i keep getting asked"
scene_020:02–0:05product · over-shoulder
layers: 4
copy: "about this app"
scene_030:05–0:08reveal · centered
layers: 5
copy: "so here's the answer"
scene_040:08–0:12close · soft button
layers: 3
copy: "— doozy.ai"
]
VOICE · Phoebe · dry, slowMUSIC · Lyria · 88 BPMPALETTE · brand pink
The reference, broken into scenes, layers, and copy you can address by name.
Numbers in the wild

Real performance from live campaigns.

< 15 min
Concept production
up to 20
Parallel productions
2.78%
CTR · US
*META ADS US CAMPAIGNS
up to 45%
CPI improvement
VS. MANUAL PRODUCTION AT SAME SCALE
PERFORMANCE DATA · LIVE META ADS CAMPAIGNS · 2026
Up next in the loop
Next agent in the loop:

Echo.

Multiplies one concept across formats, markets, and angles. Unlimited variations.

Meet Echo

Hire the team. Serafine joins in July 2026.

Joining · July 2026
Free to start. No credit card.Oryn's online today. She'll bring the team to you as they arrive.
Design partner? Log in →