Online · Variations
Echo.
“One approved concept. Up to 30 variations per batch, with the original direction in view.”
You won’t brief Echo directly. The batch lands in Oryn’s thread when it’s ready.
Role in the loop
“I never originate. I multiply. Serafine signs off, I run.”
Capabilities
One concept, everywhere it can run.
Multiply without drift.
Select a scene, text, character, music or voice in X-Ray. Review the proposed set and credit cost before producing up to 30 variations in one batch.
Hold the line.
Keep the approved concept as the reference while exploring specific changes. Review each result for tone, palette and brand consistency.
Adapt every format.
Create vertical and square versions from the same concept. Review text placement and framing in both formats before publishing.
Ship to Cormac.
Review the generated versions, then download them or send the approved batch to Meta through Cormac. You choose what gets published.
Where you’ll see it in the product
Localize and the variation grid.
Echo’s screens are the volume side of the product: one signed-off ad in, a localized, multiplied batch out. Every asset in the grid is labeled with what changed.
Numbers in the wild
Variants that still hit.
Up next in the loop
Cormac.
Echo multiplies what works.
The full team is online today. Oryn will bring you up to speed.
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