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Three report covers — Adjust's Mobile App Trends 2026, RevenueCat's State of Subscription Apps 2026 and AppsFlyer's Subscription Marketing Report — each tagged with one figure: +10% app installs in 2025, 2.0% paying by day 35, and +24% subscription UA spend.
App Growth

Mobile App Marketing Benchmarks 2026: The Numbers Before and After the Install

CPI, paid/organic ratio, retention, trial-to-paid and revenue per install by category — and what creative-matched onboarding does to install-to-subscription.

Pantheon ·
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Creative Strategy

5× More Creative by 2027: Why Only AI Can Keep Up

TikTok expects content demand to grow fivefold in two years. Budgets aren't growing, and neither are teams. Here's the math, and what TikTok itself says the answer is.

Pantheon ·
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Bar chart of how closely three measures track download growth across the top 20 US finance apps: creative count 0.474, impressions 0.410, ad spend 0.337.
Creative Strategy

More Creatives, More Downloads: What the Top 20 Finance Apps Tell Us

When the biggest US finance apps grew, the metric that tracked their growth most closely wasn't how much money they spent. It was how many different ads they made.

Pantheon ·
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A dense grid of App Store icons beside two figures for the first half of 2026: twice as many new apps, and downloads up only 2%.
Creative Strategy

Building an App Got Cheap. Getting Noticed Didn't.

Agentic coding doubled the App Store in six months. Attention didn't move. Here's what that does to your marketing, and how TikTok and Meta are quietly rewriting the rules around it.

Pantheon ·
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A grid of twenty muted mobile ad mockups with one highlighted in orange and marked winner, beside the figures 10 → 1.
Creative Testing

Creative Testing Budget: How Many Ads Does Your App Need?

Plan your app’s creative testing budget, calculate how many ads you can test, and fund promising concepts through to subscription results.

Pantheon ·
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