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Fresh perspectives on AI advertising, creative testing and mobile app growth.
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Mobile App Marketing Benchmarks 2026: The Numbers Before and After the Install
CPI, paid/organic ratio, retention, trial-to-paid and revenue per install by category — and what creative-matched onboarding does to install-to-subscription.
Read article5× More Creative by 2027: Why Only AI Can Keep Up
TikTok expects content demand to grow fivefold in two years. Budgets aren't growing, and neither are teams. Here's the math, and what TikTok itself says the answer is.
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More Creatives, More Downloads: What the Top 20 Finance Apps Tell Us
When the biggest US finance apps grew, the metric that tracked their growth most closely wasn't how much money they spent. It was how many different ads they made.
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Building an App Got Cheap. Getting Noticed Didn't.
Agentic coding doubled the App Store in six months. Attention didn't move. Here's what that does to your marketing, and how TikTok and Meta are quietly rewriting the rules around it.
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Creative Testing Budget: How Many Ads Does Your App Need?
Plan your app’s creative testing budget, calculate how many ads you can test, and fund promising concepts through to subscription results.
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