25 credits
per search
CREDIT USAGE
Clear credits.
For every kind of work.
Search and Meta setup use fixed credit prices. For creative production, credits are set aside before work begins. When the work is complete, Pantheon calculates the final charge and returns any unused reserved credits to your balance.
30 creditsTemporary reservation for edits and localization
≈100 creditsPlanning reference per generated ad
250 creditsFree to start · no credit card required
FIXED CREDIT PRICES
Know the cost before you start.
Search and Meta setup operations have fixed prices. Creative generation, editing and localization are billed separately based on usage.
Intelligence
25 credits
per search
Hooks
3 credits
per search
30 credits
per worldwide search
Campaign Management
1 credit
per Meta campaign
1 credit
per Meta ad
Ad Creation means creating an ad in Meta Ads. Generating the video creative is a separate operation. Meta media spend is paid separately.
HOW BILLING WORKS
From estimate to final charge.
Reserve before production
Ad Generation and Ad Clone use a price estimate to reserve credits before production. Vibe Edit, Localization and Variation use a fixed 30-credit reservation for an operation.
Calculate actual usage
When production finishes, Pantheon calculates the work performed. The final charge depends on the assets generated and the changes requested.
Return unused credits
The reservation is reconciled with the final charge. Any unused reserved credits return to your balance. A reservation is not a fixed price or a maximum charge.
PLAN YOUR WORK
Different jobs. Different usage.
Generation is a new creative. An edit changes an existing one. Localization adapts it for another language.
≈100 credits
Approximately 100 credits per generated ad as a planning reference. Actual usage varies with the creative, duration and generated assets.
≈12.6 credits
Average per Vibe Edit in production data; median 1.2 credits. Text-only edits are usually much lighter than video or character regeneration. 30 credits are temporarily reserved before production.
≈3.2 credits
Production average per ad, per target language; median 1.2 credits. Talking characters add lip-sync work. Localization uses a 30-credit reservation; multi-language batches require their full reservation before production.
0.8 credits / image
For an image variation, this is the image-generation component per output. Video generation is approximately 1.12–3.05 credits per generated second, depending on the model. Analysis and any other regenerated layers add to the total.
VIBE EDIT & VARIATIONS
The change determines the work.
Average Vibe Edit costs by the work involved. For variations, use the per-output unit rates below to estimate the selected layer; these edit averages are not measured variation averages.
Text & layout
≈0.6 creditsAverage text-only Vibe Edit“Change the headline to Try it free and move the logo right.”
Updating an overlay or its position usually reuses existing assets. These edits generally use fewer credits than generating new media. If the wording also changes the narration, voice generation adds to the work.
Image, voice & music
≈2 creditsAverage Vibe Edit in this group“Replace the background image and give the narrator a calmer voice.”
New images, speech or music require generation. Usage depends on what is created: images, the amount of speech, or the duration of generated music.
Video & characters
≈36 creditsAverage Vibe Edit in this group“Replace the opening scene with a character speaking outdoors.”
New video and speaking characters typically require more generation. Clip duration, character appearance, voice and lip-sync all affect usage.
LAYER UNIT COSTS
Build an estimate from the parts.
A variation generates a new version of the selected element. Multiply its unit rate by the number of outputs or generated seconds, then account for any additional work.
Text
≈0.1 credit / script
Translation: ≈0.25 credit per language. Text-animation generation: ≈5.8 credits per call. Text work varies with the request.
Image
0.8 credits / image
Per generated or edited image with Nano Banana 2.
Voice
2 credits / 1,000 characters
Speech generation. A new cloned voice adds 5 credits; voice design adds approximately 2 credits.
Music
0.36 credits / generated minute
ACE-Step rate per output minute. All generated candidates count, so the selected soundtrack duration alone does not determine usage.
Video · Kling
1.12 credits / generated second
Kling v3 Pro image-to-video. A newly generated base image adds 0.8 credits.
Video · Seedance
≈2.7 credits / generated second
Observed Seedance 2.5 rate; the 720p estimation rate is 3.05 credits per second. Resolution and actual provider usage can change the total.
Character lip-sync
≈1.4 credits / generated second
Observed effective OmniHuman lip-sync rate. Character images, speech and a new voice, if needed, are additional components.
Rates apply to generated assets, not every second of the finished ad. Analysis, scripting and other regenerated layers contribute to the final total. Components already included in an edit average should not be added to that average again.
Reference snapshot: 23 September 2026. Vibe Edit and Localization headline averages use production data. Edit-group averages use combined production and staging data. Costs were recalculated with the supplied pricing snapshot, using actual provider costs where available. These are historical estimates, not fixed prices.
QUESTIONS, ANSWERED
Understand your credits.
Which operations have fixed credit prices?
Competitor Search and Creative Search each cost 25 credits. Hook Search costs 3 credits for US or 30 credits for worldwide (WW). Meta Campaign Creation and Ad Creation each cost 1 credit. Generating a video creative is a separate operation with usage-based billing.
Does an ad always cost 100 credits?
No. Approximately 100 credits per generated ad is a planning reference for Ad Generation and Ad Clone, not a fixed price or maximum. An estimate is used for the initial reservation; the actual charge is calculated after production.
Is the 30-credit reservation the final price?
No. Vibe Edit, Localization and Variation reserve 30 credits for an operation before production. This is a temporary reservation, not a price or spending cap. When production finishes, it is reconciled against actual usage and any unused amount returns to your balance.
Why do two edits use different amounts of credit?
In the reference data, text-only Vibe Edits average approximately 0.6 credits, image/voice/music edits 2 credits, and video/character edits 36 credits. Changing on-screen text or layout usually reuses assets. Generating an image, voice, music, video or speaking character adds work. A request that changes several layers can therefore cost more than a single text edit.
How is localization usage calculated?
Localization averages approximately 3.2 credits per ad and target language in production data. Text and voice are regenerated as needed. A speaking character may also need lip-sync, which increases the work compared with a voiceover-only ad.
Do clarification questions start a paid render?
No. When a Vibe Edit request is unclear, Pantheon asks for clarification before rendering. General conversation does not change the video or start a render.
What happens when I discard a Vibe Edit version?
Each edit creates a version to review. Discarding a Vibe Edit version refunds its credits; keeping a version retains the charge for that edit.
Start with 250 free credits.
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