Know where the signal comes from.

The team reads the public ad surface, deploys into platforms you already use, and reads the same attribution numbers your finance team does. No scraping behind logins, no proprietary panels, no “trust us” metrics.

Where Sable scouts

Public ad surface · always read-only
TikTok
400,000+ videos / day · public posts only · category-tagged
Live
Instagram Reels
Public reels surfaced via category and creator search
Live
YouTube Shorts
Trending and category-filtered short-form video
Live
Meta Ad Library
Active ads, all advertisers, all geos Meta makes public
Live
TikTok Top Ads
TikTok's own surfaced top performers, indexed weekly
Live

Where Cormac deploys

Meta Ads is the only supported campaign deployment platform today.
Meta Ads
Campaigns, ad sets and ads through the Meta Marketing API
Connected

Attribution & analytics

Read-only · the team reads what you already trust
Adjust
MMP attribution and campaign performance data
Read-only
Internal benchmarks
Anonymized aggregate performance across the customer base
Pantheon

Reference data we cite

When we put a number on the site, this is where it came from
GrandView Research
Mobile ad market sizing · category cuts
Citation
AppsFlyer State of App Marketing
Industry-wide CPI / ROAS / install benchmarks
Citation
Sensor Tower
Top-charts and ad-intelligence cross-checks
Citation
Customer-volunteered data
Anything in a story page is signed off by the customer
On-the-record

INDUSTRY RESEARCH

Benchmarks with their context attached.

Our use-case guides cite the following industry reports. These figures describe each publisher’s dataset, not Pantheon customer performance.

RevenueCat defines D35 download-to-paid conversion over 35 days from download. Trial-to-paid and refund figures use their own cohorts; a refund rate is not a user-retention rate. PDF page references in our tables count the PDF pages, including cover pages. Medians, means and geographic aggregates should not be substituted for one another. Publication year is shown separately from the period measured.

Cohort differences are observational and do not establish causation. The Social & Lifestyle category is broader than dating apps; Photo & Video is distinct from Utilities. Report samples and definitions differ, so figures from different publishers are not directly interchangeable. Reviewed 23 September 2026.

Explore the use-case guides ↗

What we don't do.

  • Scrape behind logins. Sable reads the public ad surface only.
  • Train models on your private brand assets. Your inputs stay scoped to your workspace.
  • Buy or sell creator data. We index ads — content people put in front of audiences as ads.
  • Quote a number we can't back up. Every stat on the marketing site links to one of the sources above.