Where the team's signal comes from.

The team reads the public ad surface, deploys into platforms you already use, and reads the same attribution numbers your finance team does. No scraping behind logins, no proprietary panels, no “trust us” metrics.

Where Sable scouts

Public ad surface · always read-only

TikTok

400,000+ videos / day · public posts only · category-tagged

Live

Instagram Reels

Public reels surfaced via category and creator search

Live

YouTube Shorts

Trending and category-filtered short-form video

Live

Meta Ad Library

Active ads, all advertisers, all geos Meta makes public

Live

TikTok Top Ads

TikTok's own surfaced top performers, indexed weekly

Live

Where Cormac deploys

Connected via your own platform credentials

Meta Ads

Campaigns, ad sets, creatives · structured tests · kill/scale

Connected

TikTok Ads

Same surface as Meta · per-market budget routing

Connected

Google Ads (UAC)

Universal App Campaigns · creative rotation · perf reads

Connected

Applovin

Mobile UA · creative deployment · CPI reads

Beta

Attribution & analytics

Read-only · the team reads what you already trust

AppsFlyer

MMP attribution · cohorts · LTV · feed back into Cormac

Read-only

Adjust

MMP attribution · same surface as AppsFlyer

Read-only

Singular

MMP attribution · ROAS modeling

Read-only

Internal benchmarks

Anonymized aggregate performance across the customer base

Pantheon

Reference data we cite

When we put a number on the site, this is where it came from

GrandView Research

Mobile ad market sizing · category cuts

Citation

AppsFlyer State of App Marketing

Industry-wide CPI / ROAS / install benchmarks

Citation

Sensor Tower

Top-charts and ad-intelligence cross-checks

Citation

Customer-volunteered data

Anything in a story page is signed off by the customer

On-the-record

What we don't do.

Scrape behind logins. Sable reads the public ad surface only.
Train models on your private brand assets. Your inputs stay scoped to your workspace.
Buy or sell creator data. We index ads — content people put in front of audiences as ads.
Quote a number we can't back up. Every stat on the marketing site links to one of the sources above.