Choose what you want to change.
Select one element in X-Ray—a scene, text, character, music or voice—and explore alternatives in conversation. Review the variation set and credit cost before producing up to 30 variations in one batch.
Variations & Localizations
One strong concept. More ways to win.
Test new hooks, visual directions and formats. Adapt your ads for different languages and markets while keeping the original concept recognizable.
Start free No credit card required
< 5 minMultiple variationsChange hooks, visuals and delivery
< 5 minMultiple localizations12 supported languages
2.97%CTR across non-English languagesResults from our Meta Ads campaigns
Performance results from our Meta Ads campaigns · 2026
SEE IT IN ACTION
Build a batch for your next round of testing.
REAL CREATIVE OUTPUTS · DOOZY AI
One idea. Seven different worlds.
Start with the original ad, then explore seven variations of the same “POV: you wake up as…” concept. Different characters and settings give the idea a new direction.
THE ORIGINAL
THE VARIATIONS
Scroll to explore all 7 →HOW IT WORKS
Built around the work you need to do.
Adapt for every placement.
Create vertical and square versions from the same concept. Keep your creative library organized by version and format.
Make it local.
Choose from 12 supported languages, including English, Turkish, Spanish, French, German, Portuguese, Japanese and Korean. Regenerate text, voice, captions and talking-head lip sync for each selected language, then download or send each version to Meta.
Plan your next test.
Blog · Benchmarks
5× More Creative by 2027: Why Only AI Can Keep Up ↗
TikTok expects content demand to grow fivefold in two years. Budgets aren't growing, and neither are teams. Here's the math, and what TikTok itself says the answer is.
Blog · BenchmarksMore Creatives, More Downloads: What the Top 20 Finance Apps Tell Us ↗
When the biggest US finance apps grew, the metric that tracked their growth most closely wasn't how much money they spent. It was how many different ads they made.
Blog · BenchmarksBuilding an App Got Cheap. Getting Noticed Didn't. ↗
Agentic coding doubled the App Store in six months. Attention didn't move. Here's what that does to your marketing, and how TikTok and Meta are quietly rewriting the rules around it.
Blog · BenchmarksMobile App Marketing Benchmarks 2026: The Numbers Before and After the Install ↗
CPI, paid/organic ratio, retention, trial-to-paid and revenue per install by category — and what creative-matched onboarding does to install-to-subscription.
Learn · Practical guideCreative Testing Budget: How Many Ads Does Your App Need? ↗
Plan your app’s creative testing budget, calculate how many ads you can test, and fund promising concepts through to subscription results.
COMPARE YOUR OPTIONS
See where Pantheon fits.
Echo.
One approved concept. Up to 30 variations per batch, with the original direction in view.
You won’t brief Echo directly. The batch lands in Oryn’s thread when it’s ready.