Online · Intelligence · Scout
Sable.
“I read the data, find the markets worth playing in, and bring back the competitor ads and hooks running there.”
You won’t brief Sable directly. Her shortlists arrive in Oryn’s thread, signed.
Role in the loop
“I sit at the front. I read what’s working, where it’s working, and hand the best of it to Serafine.”
Capabilities
What’s working before it stops working.
Read the data.
Use your app’s category and positioning to find relevant competitors and creative references. Compare relevance and store rank before choosing what to study.
Find the markets.
Choose a target country and positioning angle, then explore the relevant competitors and hooks for your app.
Pull the competitor ads.
Explore competitors’ Meta Ad Library creatives, with copy, calls to action, dates and active status. Use references to guide your next test.
Surface the hooks.
Across 400K+ daily scans, identify the hooks worth chasing for your app. Ready for Serafine.
Where you’ll see her in the product
Hook search and the competitor board.
Sable is the custodian of the discovery screens. You can open them yourself, or leave them alone — the shortlist arrives in Oryn’s thread either way, with Sable’s name on it.
Numbers in the wild
What the data actually says.
Up next in the loop
Serafine.
Sable’s where the loop starts.
The full team is online today. Oryn will bring you up to speed.
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