“I deploy, read, kill, scale. Every result feeds the team's memory.”
Role in the Loop
“I close the loop. I take Echo's batch live, read what wins, and tell Sable what to chase next.”
What I take in
A variation batch from Echo, ready to test.
Hands off to
Sable, with the patterns worth scouting next round.
Capabilities
Numbers, not sentiment.
01
Deploy across channels.
Push variation batches into structured tests across Meta, TikTok, Google Ads. No manual setup. No upload spreadsheet.
NO MANUAL SETUP
02
Read in plain numbers.
CTR, CVR, CPI, ROAS by variation, by market, by format. In the dashboard, in plain numbers. No vanity metrics.
CTR · CVR · CPI · ROAS
03
Kill and scale.
Pull losers fast. Push winners harder. No sentimentality. The creative is good when the number is good.
NO SENTIMENT
04
Feed the team's memory.
Every result feeds the team's memory, win or loss. Failed combinations stop showing up. Winning patterns guide the next round. That's the moat.
THE MOAT
A day in the loop
End-of-test report. I don't soften results. The next round of creative is sharper because of these numbers.
Pantheon · Cormac● ONLINE
Cormac · 9:04
84-variation batch tested across US/DE. 7 winners scaling. 19 losers killed. Top hook +38% CTR vs control.
Sending the patterns to Sable for next round.
↗
quiet-flex · batch-001 · results
7 SCALING · 19 KILLED · 58 RUNNING
Artifacts
Tests, read cleanly.
TEST DASHBOARD
VARIDMKTCTRCVRCPIROASSTATUS
A-01US4.8%6.2%$1.842.31x● SCALING
A-02US4.1%5.8%$2.052.10x● SCALING
B-04DE5.2%6.9%$1.622.74x● SCALING
C-02US2.8%3.1%$3.401.12x● RUNNING
D-03DE1.4%1.8%$5.800.41x● KILLED
F-04UK1.1%1.4%$6.200.32x● KILLED
Variation, market, the four numbers, the verdict.
MEMORY PANEL
▲ Patterns that worked
+Social-proof openings (+38% CTR vs control)
+9:16 with low-contrast caption (+24% CVR DE)
+Female VO, dry register (+19% ROAS US)
▼ Patterns to retire
−Speed-flex hooks (under-performed in DE)
−Hard-cut transitions on 1:1 (CVR floor)
→ Queued for Sable
Look harder at meta-commentary openings in DE. Three of seven winners used them; pattern is under-scouted.
What worked, what to retire, what to scout next.
Numbers in the wild
The benchmark, before launch.
< 20 min
Campaign creation, 50 creatives uploaded to Meta Ads
PROJECTED · LANDS Q3 2026 · INTERNAL BENCHMARK
BASED ON INTERNAL BENCHMARKS · CORMAC LANDS Q3 2026
