PixelWizard ships AI consumer apps. Doozy AI, a photo-and-video tool with 12 models and 500+ effects, was their first non-gaming bet, and the first they planned to scale through paid acquisition end-to-end. Soft launch in late 2025. Full marketing push from December.
The bottleneck showed up immediately. The internal team could ship six creatives a week. At the spend levels needed to move the LTV math, that volume couldn’t keep up with creative fatigue. CPIs in target markets ($1.80–2.40) didn’t leave room for slow iteration.
They brought Sable in first. Within two weeks, hook rate in their best market (DE) climbed from the 25% category baseline to 69% on her surfaced hooks. Then Echo: the same concepts, multiplied across formats, markets, and angles. By month three, the team was shipping 35 creatives a day. Roughly 175 a week, or 29× their pre-Pantheon throughput. They hadn’t added a single designer.