Madduck publishes a portfolio of non-gaming apps from their Istanbul HQ. Their growth team runs UA across the whole catalogue. Until early access to Sable, three people on the team spent Monday mornings scrolling TikTok for hooks, one app at a time. Two hours each. Sometimes more.
The problem wasn’t time. It was coverage. A solo scroll, even a careful one, sees a few hundred videos a week. The category produces tens of thousands. Trends died before Madduck could chase them.
They handed Monday mornings to Sable. She scans 400,000+ TikTok videos a day and surfaces a weekly shortlist with hook rate, pattern tag, and provenance. The first list landed in week one. By the end of month one, three of Madduck’s top five performing creatives were direct adaptations of hooks Sable had flagged.